We were asked to create printed and digital assets which educated EYC’s potential clients about their market position, services and brand identity.
By translating technical content and data into a series of infographics and leaflets which could be handed out to prospective clients at key industry events we created a unique method of presenting EYC’s information which was more captivating than a traditional leaflet.
The design team converted EYC’s content into a foldable infographic which pushed print boundaries and created a totally unique marketing asset. After many hours of experimenting with origami prototypes, a leaflet which opens up from the centre outwards was created. When opened, this unique design reveals key pieces of information which is segmented into specific sections.