Inclusive Group are market leaders in the delivery and development of unconscious bias, diversity and inclusivity initiatives within the workplace.
We were asked to create a site, illustrations and a fresh identity which helped users to quickly understand the company’s expertise and commitment to inclusivity.
We took the complex theories which underpinned the business and created simple ways in educating users.
Elements such as testimonials were highlighted to help build authority and trust. These sections were placed in contrasting colours to allow the user to quickly access key information. The use of subtle tones and flat, playful illustrations help to inform users of the issues and the services offered with a professional, yet accessible tone of voice.
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