Working within tight brand guidelines, we were able to update EarCandy’s brand identity and style guide to match their event entertainment agencies’ distinct persona.
As the website is in the entertainment sector it was important to keep the look and feel of the website fun, bold and professional.
To accomplish this the design team removed static blocks of text, used strong colours, big images and utilised contrasts between the white space and bold Call to Action buttons, patterns and icons.
As well as helping with the styling, colour palette and brand elements for Earcandy, we were also tasked with creating individual logos for the bands which are represented by the agency.
Each band now has a distinct identity and style, which is reflected in the typography and colour allocated. This approach allowed the designs to fit well together as a group whilst still having their own character.
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