We worked with the British Red Cross to prepare a presentation showcasing the daunting journey young refugees face. A part of it was to tell a story of a young boy named Ali, who came from Afghanistan to the UK to escape the war. Blue Baboon’s role in this presentation was to enhance the narrative of Ali’s story through visuals.
Working to an incredibly tight timeline our design created a series of 19 hand drawn illustrations in just 5 days. To capture the story and tie these frames together we used visual metaphors as well as a shift in the colour palette going from shades of grey to colour as Ali’s life gets back on track. We used Ali’s body language to portray his emotion. This strengthened the presentation by creating an emotional response from the viewers.
As a company, we were especially passionate about this project, it was fantastic to work with the Red Cross and their team. We also love that our work may help the Red Cross gain funding which will support young asylum seekers in this country.
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